We do the work that keeps getting deprioritised at your agency: maintaining business profiles, answering reviews within 24 hours and building local pages — per location, every month. You deliver it under your own name and buy in at a 20% agency discount.
One client with eight locations
Recommended price € 4.400 per month, your margin € 880 per month — € 10.560 a year, without having to hire anyone.
With SEO you optimise a site you control. With local SEO everything revolves around a Google Business Profile you do not own, which Google and users can change, and around reviews that need answering within a day. It is not a project with a delivery date but a routine with a frequency.
Why your client cannot manage this alone
Reviews come in on Sundays too, opening hours change around public holidays, and a location manager has other priorities. What happens next is predictable: the profile goes stale, the reviews stay unanswered, and then the question of why visibility is dropping.
Two ways to work together
White label or franchise
Route 1
White label — you keep your own brand
Your client stays your client. We handle the profile management, review responses and local pages, and you deliver it under your own name. You buy in at a 20% agency discount on the recommended price and decide yourself what you charge on.
No contact between us and your client, unless you want it
Reporting without our brand name, with room for your logo
One consolidated invoice per month, itemised by client and location
You run LocalSEObureau.nl as a brand in an exclusive service area, with the methodology, the training, the templates and the enquiries that come in through that area's city page. You either carry out the work yourself or outsource it to us.
One franchisee per city or region — the service area is exclusive
Enquiries from that area come to you
Training, handbooks and working methods are included
What you charge your client is up to you: we do not set or check a resale price. Charge more than the recommended price and your margin will be higher than shown above.
Local SEO plays out differently in every city: in Amsterdam, proximity decides almost everything; in Zwolle, the service area is bigger than the province; in Enschede, half the reviews come in in German. Enquiries from a city go to whoever holds that service area.
These reviews are about Gijs Bodenstaff, the local SEO specialist behind this agency. LocalSEObureau.nl is a new brand and does not yet have a review profile of its own, so we do not put his rating under our own name. Every review below sits on a public profile you can open.
★★★★★
Gijs Bodenstaff is not only an executor but also a true strategic partner.
All profiles:Clutch 5,0 uit 5 (4) · Sortlist 5,0 uit 5 (56) · Trustoo 9,4 uit 10 (13) · Trustpilot 5,0 uit 5 (6) Figures read from the profiles themselves, as of 11 september 2026. Four platforms with four scales; we do not add them together into one figure.
The first 90 days
What happens in the first three months
This is a delivery plan, not a promise of results. We can commit to what we do; not to what Google makes of it. Anyone who promises you a ranking by a set date knows something we do not.
Week 1–2
Measuring and recording
We measure the current position from multiple points, not from one coordinate, and record what things look like now: profile, categories, services list, listings elsewhere, and the review flow. You get that baseline measurement in writing — even when the outcome is uncomfortable.
Week 3–6
Setting up
Main and secondary categories, the services list in the words clients actually type, opening hours and exceptions, photos with the correct details, and cleaning up listings that contradict each other. This is the part with the most work and the least visibility.
Week 7–12
Maintaining and adjusting
Reviews answered within 24 hours, a fixed ask-routine so reviews spread across the year instead of one spike, updates to the profile, and measuring again every month. Where the measurement says something different than expected, we adjust.
After ninety days, a second measurement sits alongside the first. If that shows it is not working, we say so — and you stop, with no notice period.
How we work
Four steps, and the first is free
1
Measure
We measure five of your client's locations: profile score, unanswered reviews, position in the local pack, and whether the business shows up in AI answers. Without access to your client's account. You get the result, then decide.
2
Set up
Categories, services, attributes, opening hours and NAP aligned across every location. Duplicates cleared out. A style guide for review replies agreed and signed off by you.
3
Execute
The same rhythm every month: profiles checked, Posts published, reviews answered within 24 hours, changes made by other parties reversed. Negative reviews flagged within the hour.
4
Report
One report a month, per location, in a form you forward under your own name. With the figures and with what happened — so your client sees where the money went.
What we claim about local SEO and AI visibility, we have tried first on our own sites and test locations. We do not repeat what other agencies publish; we check whether it holds up and write it down when it did not.
We write the handbooks
Gijs Bodenstaff wrote Dutch-language handbooks on local SEO, entity SEO and AI visibility, published through Amazon KDP. The methodology we carry out is set out in full there.
We measure before we claim anything
A claim about visibility is only worth something once it comes from a measurement. We first measure a profile thoroughly, from multiple points across the city rather than a single coordinate, and only then say what there is to gain. What we have not measured, we call an estimate.
Frequently asked questions about white label and franchise
Do you work in English?
Yes. Enquiries, reporting and review replies for a business with a Dutch location can be handled in English. The local search work itself, the Google Business Profile, the Dutch directories and the review platform, stays in Dutch, because that is the language your Dutch customers search and write in.
Can you manage a Google Business Profile in two languages?
Yes. We can post updates and reply to reviews in Dutch and English on the same profile, matching the language a review or a search query was written in. Most Dutch-based businesses with an international clientele need both.
Do I need a Dutch business address to use this service?
No. What matters is that the Google Business Profile lists a Dutch address or service area, since that is what makes it eligible for Dutch local search. Where the company behind the account is registered does not affect that.
What does it cost?
€399, €550 or €700 per location per month, excluding VAT, depending on the package. Agencies buy in at 20% off. One-off setup is quoted after we have seen the state of the profile, because that varies too much to price upfront.
How long does it take before I see results?
Profile fixes are usually reflected within a few weeks, because Google processes profile changes quickly. Review signals and directory listings move slower: allow a quarter before a trend is visible. We do not promise a position, since no one can guarantee one.
What exactly do you do?
We manage the Google Business Profile, review replies, directory listings, local landing pages and visibility in AI answers for businesses with a Dutch location. Work is delivered either whitelabel under an agency's name, or directly to the business.
Why is local SEO a different job from SEO?
In regular SEO you optimise a website you control. In local SEO the central asset is a Google Business Profile you do not own, that Google and the public can edit, and reviews that need a reply within a day. It is recurring operational work per location, not a project with a single delivery.
I only have one location in the Netherlands. Is that still worth it?
Yes. Pricing is per location, so a single site is a normal starting point. The arrangement becomes more efficient as a client adds locations, but one location is enough to begin.
Who is actually doing the work?
Gijs Bodenstaff and his team. He writes the Dutch-language handbooks on local SEO, holds Google Local Guide level 8 and Google Product Expert status, and tests Google Labs features early. He checks a claim on his own listings before applying it to a client.
How do I get started?
Request the free scan of five locations, or book a short introductory call by phone or WhatsApp on 06-38048347. There is no minimum commitment attached to trying it.
Five differences that explain why a good SEO agency still gets stuck here.
Free local SEO scan
Find out first what is going wrong, then talk about money
Submit five locations from one client. Within five working days you get, per location, the profile score, the number of unanswered reviews, the position in the local pack, and AI visibility — plus the comparison across the five. Free, without access to your client's account, and without any follow-up calls from us.
